EVGA also put more into their packaging than most (if not all) their competitors as part of its goal to be the quality AIB supplier to the demanding high-end gamer. Also, EVGA is unusual compared to its peer companies in the AIB market because the company maintains a large engineering staff and designs its PCB, and cooling system, as well as providing software for monitoring and overclocking (EVGA Precision), 24/7 premium customer service, 48 hours RMA return policy and an innovative Queue system that delivered AIBs to gamers during the pandemic. However, the cost of goods, manufacturing, and marketing for EVGA and presumably other AIB partners went up. Nvidia’s margin however went up over time, as they moved into adjacent markets. The old joke about making it up on volume became less and less funny over the years. To help integrate the GPU into all types of market segments, Nvidia invested heavily in R&D, spending over $5 billion in 2021, an estimated to spend over $7.5 billion in 2022.īut, at the same time manufacturing costs, R&D expense, and market costs have gone up, margins for the AIB partners have come down. They found use in games, media & entertainment, simulation, crypto mining, and AI training to name a few. The transistor and processor density of GPUs have ramped faster than Moore’s law and has delivered amazing results and compute acceleration across a range of industries. Over the years the price,, wattage, complexity, and size have grown from a small single slot AIB to an over-sized dual slot 500w $1,500+ monster. EVGA is the leading AIB supplier in the US and a leading supplier in Europe.

The news comes as a huge surprise to us and it will likely shake up the entire PC graphics industry.

The company told us they would not sell Nvidia’s upcoming 4000 series graphics board.

Now, after 22 years as an Nvidia-only GPU/AIB partner, EVGA, has had enough.

Over the years EVGA became the largest AIB supplier of Nvidia GPU-based boards in North America, and predominant supplier in Europe. EVGA was founded in the 1998 and entered the PC graphics add-in board (AIB) market in 2000 when it developed the first highly efficient cooler for Nvidia’s the GeForce MX440, affectionally called the banana because of its color and shape.

Big nvda news coming out